The second step is to know how to tell it as a story - the entrepreneur’s own story the story of a customer or a user and how abysmal their life was before they started using the entrepreneur’s product and a story taken from the news showing that there's a big problem and a gap and how nothing is filing that gap and how that’s where the entrepreneur comes in. The first step is to identify the pain or opportunity. People want to understand that pain or that opportunity of something sweet and amazing happening. This is the archetype of every single Marvel film out there because it’s ancient, and it's the way the human brain processes. And this is where they or any of her clients should want to start: What is the need? What is the gaping hole? But if they build it in the right flow and structure, they will remember it - even when investors ask them not to open their computers and simply chat.ĭonna has worked with some very young entrepreneurs who are in touch with their own generation and their pain points. Naturally, they should have things up there that remind them what to say. If they’re telling it in a way that comes truly from their journey, belief, passion, blood, sweat, and tears, then they can't go wrong. The story of entrepreneurs should be part of their DNA. These fears actually create what they’re trying to avoid. Then they’re also reading the slide, looking like they don’t know what they’re talking about because it’s not flowing naturally What do they do? They take everything and copy-paste them onto a slide that basically looks like they’re putting documents on it. They’re afraid they're not going to get it. They’re afraid of looking like they don't know what they’re talking about. They’re afraid of forgetting what they want to say. There’s a structure to the entire overreaching story, but it’s weaving stories and metaphors into it that people resonate with.įounders tend to operate out of fear. Mark Twain said, “Never let the truth get in the way of a good story.” So it’s about finding those stories and moments, and not being afraid of things like “It’s not the exact detail” or “It’s not the exact timing.” It’s about bringing something forth that's truly an entrepreneur’s signature and origin story, why they’re doing this, and why they’re helping clients. She believes that the power of storytelling is creating that authenticity.Įntrepreneurs can take their story and, in a way, polish it. And according to her, the essence of a great story for an entrepreneur is authenticity. She’s helped companies raise over a billion dollars worth of funding. She also included all the tips around it: Mistakes she’s seen made, how to avoid them, and how to really shine, especially in times like this. Not that those are not important, but that’s not what's going to get them funded.Īfter nearly 20 years of working on pitches that start off god-awful and have been transformed into something very powerful - prompting investors to tell, “This is the best pitch deck I've ever seen” - she figured it was time to write down her secret recipe for building the deck in terms of structure and content. They cover it up with layers of information, data, and numbers. It’s such an apropos title because, many times, entrepreneurs do not stick to their core story and what is unique about them. She shared tips for entrepreneurs raising money and how they can keep the investors in the room while they’re pitching.ĭonna’s book is called “Sticking to My Story: The Alchemy of Storytelling for Startups.” In the new episode of The UnNoticed Entrepreneur, Donna Griffit, who has a new book, talked about storytelling and fundraising. On storytelling and fundraising: Donna Griffit shares how entrepreneurs can raise funds with their pitchīy Jim James, Host of The UnNoticed Entrepreneur.
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